XPD Direct Launches Murmur, a New Tool for LLM Visibility and Brand Monitoring in ChatGPT

Montreal, Quebec Jul 22, 2025 (Issuewire.com) - XPD Direct Inc. has officially launched Murmur, a new tool designed to help SEO agencies, CMOs and brand managers monitor how their brand or products are represented inside ChatGPT. As large language models become the new front line of customer interaction, Murmur offers a fast, presentation-ready way to assess brand visibility in AI-generated content.

With ChatGPT reportedly reaching 500 million+ monthly users as of March 2025, the need for accurate brand monitoring in ChatGPT and other AI systems has never been greater. Unlike developer-focused tools, Murmur is built specifically for marketing teams to quickly turn opaque LLM responses into clear insights that drive better conversations.

This is an exciting first step in making some of the internal tools we've built available to other business owners, said Rock Trembath, Founder of XPD Direct Inc. The tool bypasses hours of work and hands you a client-ready presentation. We think other online marketers will see value in that.

For $49, users receive a comprehensive ChatGPT Scorecard, delivered by email and formatted to drop directly into client or internal Google Drive templates. The report includes a plain language scoring system to assess brand consistency and overall visibility, making it easier for teams to identify gaps, compare competitors and guide next steps.

The tool is great for companies offering answer engine optimization services, Trembath added. Its a tool weve used in-house and were happy to extend it to the marketing community as a whole.

XPD Direct Inc. has been building AI systems since 2023 and plans to expand the platform to support additional language models and deeper analytics in the coming months, shaped by feedback from the broader marketing community.